DA-AMAS Joint Project TV Show with Fil-Am TV Network
"Business and Pleasure in America"
In April 2022 Queen Corazon Limelight TV Show hosted by Beauty Queen and International TV Host Queen Corazon Yellen Armenta was launched at FIL-AM TV Network, Las Vegas. The show was jointly produced by Roy R. Luga and Queen Corazon Yellen Armenta. One of the mission of the show is to promote talents, products and services of the Fil-Ams in America as well as those from the Philippines.
[Producer/Publisher Roy R. Luga with Queen Corazon Yellen Armenta and then Philippine Consul General in Los Angeles, Adelio Angelito Cruz]
Consequently, in support of the message of the Consul General of the Philippines in Los Angeles, PhilConGen Edgar B. Badajos, to make Filipino businesses in America, a force to reckon with, Carl Magno, President/CEO of Fil-Am TV Network travelled to the Philippines. Magno meet with Roy R. Luga, country representative of Fil-Am TV Network to hold its first organizational meeting in the Philippines at Resorts World on May 8, 2022. Carl Magno was the former President/CEO of Living Asia Channel and producer award winning TV Show Living Asia and Lakbay TV before he migrated to the US and established the Fil-Am TV Network in Las Vegas.
[From left: Daryl Rubica, Top Sales Manager of Brittany Properties; Carl Magno, President/CEO of Fil-Am TV Network, Las Vegas; Ponce Dela Cruz and Roy R. Luga at Resorts World Manila during the organizational meeting of Fil-Am TV Network in the Philippines]
The second segment of the show shall be produced in the Philippines featuring ready to export products at the Department of Agriculture’s Agribusiness and Marketing Assistance Service (AMAS) and its manufacturers. The objective of the first segment is to establish and propagate direct engagement with Fil-Am manufacturers and distributors of commercial products in the US, to introduce and distribute Philippine made products displayed at Agribusiness Marketing Assistance Service of the Department of agriculture tot he American market. Among others, the show’s objective is to entice Filipinos (Fil-Ams) who migrated abroad and to different countries to invest in Philippines. the show likewise aims to foster unity and expand networking of stakeholders internationally.
In meeting held on May 12, 2022 with AMAS officials headed by Joyce Benco with Minky M. Alba and Jasmin Sarmiento, it was agreed that the group shall come up with a pilot episode featuring DA-AMAS and its products to be produced by the jointly Producer/Publisher Roy R. Luga and DA-AMAS. Producer Luga shall prepare the script and the storyboard for the pilot episode. It was suggested that the host shall come from the in-house talent of DA-AMAS considering that it is the AMAS talent in charge of the showroom, who is more familiar with the arrangements and products displayed fro promotion and marketing. Moreover, it shall also lessen production cost since the project has no regular funding as yet.
The pilot project to be produced including the entire project package shall be presented to the stakeholder in its June 2022 general meeting. It shall subsequently be presented to the Department of Agriculture hierarchy as DA-AMAS, Fil-Am TV Network Las, Vegas and the Stakeholders' joint project for programming.
FIL-AM TV Network, airs the program of the Philippine Consul General in Los Angeles: "Consular Matters". It has approximately 19 million viewers worldwide, half of that is essentially in America, practically 53% and about 70% of that number is in California and Nevada. It has a linear TV Channel that airs on FREE TV (via KGNG 26.8 Las Vegas), ROKU, PZAZ.TV, HeroGoTV, The Daily Motion app, and its very own Livestream service on www.filamtv.us. Additionally, VIDEO ON DEMAND” programs are readily available on the internet. From YouTube, Vimeo, BingeNetworks.TV, Samsung and LG Smart TV, ROKU, Amazon Fire TV, Facebook, Instagram, www.filamtv.us, just to name a few. Please see our MARKETING AVP at Vimeo.
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